ADZ for research
ADZ can research the impact a humorous message can have to a brand or product. (Before production of the material and after). We have legal expertise and even an ethics advisor with a brain and heart the size of a planet to ensure everything is politically correct ('PC'). ADZ humour consultants can also advise on specific cultures and geographies. What may be considered funny in the UK may fall flat in other countries, or worse still cause offence.
ADZ uses 12 main methods to undertake research, dependant on the client's terms of reference. Advice can be given as to which method, or methods should be adopted from the list below:
- Postal Surveys
- Street Interviews
- Mystery Shopping
- Group Interviews
- 1 to 1's
- Telephone
- Internet
- Video Email
- Video Link
- Polls
- SMS
Please note that although ADZ specialises in the use of 'corporate' humour, skilled research can be undertaken on almost anything.